Social Media Analytics For Government Brands: Understand Your Constituents/Voters

Course Description:

Join us in this engaging 2-day course, where you’ll master the art and science of social media analytics. Learn how to tap into the pulse of your constituents, gauge public sentiment, and use these insights for informed decision-making. Our social media analytics experts will provide hands-on experience with real-world data, helping you become proficient in leveraging social platforms for government communication and citizen engagement.

Syllabus:

1. Introduction to Social Media Analytics: Understanding the basics of social media analytics and its significance in public sector communication and decision-making.
2. Tools and Techniques for Social Media Analysis: Overview of key tools and methodologies for collecting and analyzing social media data.
3. Measuring Public Sentiment and Engagement: Techniques for gauging public sentiment, trends, and engagement levels through social media platforms.
4. Leveraging Insights for Decision Making: Strategies for using social media insights to inform policy decisions, improve public services, and enhance citizen engagement.
5. Hands-on Practice with Real-World Data: Practical exercises using current social media datasets to apply learned techniques and tools, simulating real government social media analytics projects.

Prerequisites:

• There are no prerequisites for this course.

Grading Policy:

• 2 exams
• 1 capstone project